and the rest is your imagination

You can never please them

For fifteen years he was on the run, but frustration followed him – from Leipzig to Milan, via Frankfurt to Berlin. His fascination for creative work ultimately vanished everywhere, in every place and in every agency. The brands and budgets became bigger and bigger, the dream of advertising became smaller and smaller with every creative campaign. Because: you can never please the clients – their demands and fears were too big, but the appreciation for creative work was low. So, piece by piece, a gold idea often turned into just an acceptable campaign. And then, at some point the air was out. He drew the line and turned his back on the agency world – without ever looking back. (Jens)

Denen kann man es nie recht machen

Fünfzehn Jahre lang war er auf der Flucht Reverse Phone Lookup , doch die Frustration verfolgte ihn – von Leipzig nach Mailand, über Frankfurt schließlich nach Berlin. Seine Faszination für die kreative Arbeit verflog letztlich überall, an jedem Ort und in jeder Agentur. Die Marken und Etats wurden immer größer, der Traum von der Werbung wurde mit jeder Kreativ-Kampagne immer kleiner. Denn: den Kunden kann man es nie recht machen – ihre Ansprüche und Befürchtungen waren zu groß, die Wertschätzung für kreative Arbeit aber nur gering. So wurde ganz oft Stück für Stück aus einer Gold-Idee nur noch eine akzeptable Kampagne. Und irgendwann war die Luft dann raus. Er zog den Schlussstrich und kehrte der Agenturwelt den Rücken – ohne jemals zurückzuschauen. (Jens)

and the rest is your imagination


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Schließe dich 2 anderen Abonnenten an

the author


Based in Berlin I write and draw about my everyday impressions and thoughts. I earn my living as a head of content, planning digital communication for e-commerce and inspiring people to achieve their goals.