For fifteen years he was on the run, but frustration followed him – from Leipzig to Milan, via Frankfurt to Berlin. His fascination for creative work ultimately vanished everywhere, in every place and in every agency. The brands and budgets became bigger and bigger, the dream of advertising became smaller and smaller with every creative campaign. Because: you can never please the clients – their demands and fears were too big, but the appreciation for creative work was low. So, piece by piece, a gold idea often turned into just an acceptable campaign. And then, at some point the air was out. He drew the line and turned his back on the agency world – without ever looking back. (Jens)
and the rest is your imagination